Lexus shifting focus to entry-level models
Posted on 13. Jul, 2009 by admin in GM, Lexus, News
Everyone in the industry is feeling the burn of a long, slow summer, but few are feeling as keenly as Lexus. Perhaps that’s because the luxury import carmaker had so far to fall, having been the dominant force in American luxury cars for most of the past decade.
But there’s a plan afoot to help turn things around even as the market continues to falter. How? By shifting its focus to the entry-level luxury segment, reports Automotive News.
The idea is to catch younger buyers that might not be ready to commit to a top-end vehicle, but want more than the mainstream carmakers offer.
2010 Lexus HS 250h hybrid sedan
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