Predicts 2013 Nissan Altima Will Outpace Market by 24%

Posted on 24. Apr, 2012 by in Auto News

What's worth a redesign of a car manufacturer? Very often it can mean a whole new life with a boom in sales. Nissan unveiled the redesigned Altima at the 2012 New York International Auto Show, and we think the new version should get a big boost with the dealers in the fall, but since the current version is sold so well even today, do not surpass the Altima other recent redesigns.

At the auto show, said Nissan CEO Carlos Ghosn said he expected the Altima to its predecessor enough outsell on "a shot at the No. 1 in the segment" – that is, it would throw the Toyota Camry, the best-selling car in America since 2001. The Altima is right on the Camry's tail, amounting to less than 10,000 points of sale until March shortly.

This means that car buyers should it have an eye for potential deals at the end of the year on both cars such as Nissan and Toyota Duke. This is unusual, newly designed cars, but here are possible in light of the stakes involved in the arms race, claiming the title, "best-selling car in the country." editors spent time with the Altima in New York, and we came away impressed:

  • With its base four-cylinder engine and automatic transmission, is expected Altima 27/38 mpg city / highway EPA ratings will be a big draw.
  • Good with the car show car quality cabin and comfortable seats.
  • With the $ 22,500 price for a well-equipped Altima 2.5 S that is sure to trim the volume.

Given all those factors, among others, we expect the new Altima to see a 39% increase in sales by the end of the year, compared with the previous year. How do we forecast our?
A redesigned car typically outsells its predecessor. By analyzing all the 48 model redesign of the 2009, 2010 and 2011 model year, we have found that the best-selling redesigned cars sold, on average, 30% above the market growth.

For Nissan, the growth would satisfy 24% above the market growth of around 15%, and that should Nissan. Still under the right circumstances, we think the Altima could be done even better had. Here's why:

  • The marketplace has shifted. In 2011, the current Altima surprisingly outperformed the industry 10% more sales with a healthy increase of 17% – ideal for a car that is essentially unchanged since late 2006. But much of it can, thanks to Nissan skirting the inventory data bottlenecks that their archrival, the Toyota Camry and Honda Accord, came after Japan's earthquake and tsunami in March 2011 injured. But his rivals have resolved their production problems and are back in force.
  • The competition is fierce. It is rare for family car buyers see so many redesigns in such a short time. Several popular redesigned nameplates compete for consumers this year: the Altima, the Toyota Camry, Ford Fusion, Chevrolet Malibu, the Honda Accord and the Volkswagen Passat. Nissan will probably provide serious marketing behind the Altima, but Honda, Toyota, Ford and GM will do the same, and the buyer is more than ever aware of their choices.
  • The car looks different, but not radically Sun Big shifts in sales are often achieved by radical styling changes. The redesigned 2011 Hyundai Sonata handily sold his conservative predecessor, more than the market growth of 64.6% in the first few months to many. The sharp-looking Kia Optima had an even dowdier predecessors, and they beat the market by 121.5%. The 2013 Nissan Altima takes cues from the flagship Maxima, and it has some interesting lines, but not re-invent the wheel styling.

Despite tremendous competitive environment, can detect when the Altima that No. 1 crown could see the entire Nissan brand, consider a lift consumer.

Sources of data include Automotive News and car manufacturers' data, as well as various news sources to determine sale dates.