Chrysler Product Day 2012: An Inside View

Posted on 14. Jul, 2012 by in Auto News

We recently had the opportunity to spend the day at the Chrysler Proving Grounds near Chelsea, Michigan to get a good selection of 2012 and 2013 models and talk a few executives and engineers. We must say that there is something different about driving a particular truck manufacturer on the same track, or course, is that it may very likely have some. His durability tests or suspension tuning how to drive on normal roads is contrary Seeing a new vehicle on the home field advantage and get a chance to talk to those responsible for its creation, is something special. We signed all kinds of legal documents requires us to take photos when the vehicles were moved from the parking area to the middle of the test site or any images. Of the camouflaged vehicles around the test track It would not surprise us at all if the Chrysler people keep a very close eye on each of those present, and I think they could pursue any inappropriate photo to a particular shooter. For at least two decades, Chrysler has offered journalists access to the test site for the company's annual "Product Day" event. But in the last few years, they have not be able to hold the event for several reasons. It felt good to be back. Hundreds of journalists gad access to vehicles and engineers, and they saw the unique concepts that recently debuted in Moab, Utah, for Easter Jeep Safari. Overall, it must have 50 or so vehicles available on a variety of road and off-road courses. The only thing we could not drive at the event was the next SRT Viper and 2013 Ram 1500 – some were on display, but none to go. Nevertheless, we began with colleagues from other magazines and websites, and we spoke with the vehicle reps and engineers, both on and off the record. We've all been hearing about a small turbo-diesel in the Jeep Grand Cherokee will debut the next year and then work its way through the new Ram 1500 shortly after (probably a 3.0-liter V-6 be Mortori VM) But Truck Trend reports that Chrysler applied to the U.S. Patent and Trademark Office for the name "Ecodiesel." Could there be a name change in the works? We have heard from one source that the name is intended to help bridge the gap in the general consumers that diesel engines are dirty and otherwise harmful to the environment. The strategy sounds like it might work, Ford is still a wave to ride success with the EcoBoost name, so we are sure that the same naming strategy (assuming the power it is) for a smaller and more efficient diesel engine could work just as well. With respect to the continuing issue of a possible Jeep Pickup, gave cause a lock on any discussion about anything. That would make sense, because a few high-level future product managers were caught talking about the possibility of another shot at a small, affordable pickup somewhere in Chrysler. The logical place is with Ram truck, but if they try something and show the sales figures, moderately successful, we must believe that the Jeep driver was first in line, which is always a strong, global Toyota Hilux fighter, the major U.S. distributors and nor could create selling well in South America, Asia and especially in Thailand, the world's largest medium-sized truck market. Even a moderate sales success for the first vehicle in the U.S. market has good things to those who mean for a midsize Jeep Pickup. Fuel economy ratings are not out yet, nor were also discussed. The vehicle reps would only reiterate that the new 2013 Ram 1500 will have class-leading fuel economy. The current full-size V-6 half-ton segment is equal to 18/23 mpg city / highway. We had to take the new Ram – with the Pentastar V-6, new eight-speed transmission and 3.15:1 gear ratio – would do quite well in EPA testing. Here are some of the truck saw we went and asked. You can view detailed photos of the truck here by to visit our Facebook page.
2012 Ram 1500 Police Special Service
This package, designed specifically for law enforcement agencies, providing all kinds of functions such as red and white interior lighting for better visibility at night (inside and out), red backlit gauges and a customizable Havis center console. This one has 12 different siren sounds. The package comes with a larger battery and alternator, spark plugs and durable heavy-duty cooling. One way we want Ram would offer to the public, the cloth front seats and vinyl rear seats with rubber floor mats is everywhere.


2012 Ram 1500 Laramie Limited
We have not seen too many of them. In fact, this was one parked in the executive parking for Chrysler employees. The only odd thing is that there Laramie Longhorn rim all around.


2013 Ram 1500 R / T
This stopped us in our tracks. We hope, of course, no one got in trouble this bring during the event – it was only there for a few hours before it squeezed out of the press section. When the quick story that we have missed posted a few more photos, click here.


2013 Ram 1500 Laramie
None of the 2013 models were available for the media to go, even though it seemed videographers get permission, the truck can move in front of a beautiful background. This is the first live model year 2013 we have seen, and even though we can say that the interior materials are pre-production, the layout and the perceived quality still impress us every time we see it.


2013 Ram 2500 HD CNG
This was our first time behind the wheel of the new 2500 Quad Cab long bed with the air-gas engine. If you look closely, you can use the extra set of fuel rails, but other than that, the Hemi looks normal. Inside are the changes made only on the valves and valve seats. The bi-fuel system uses a capless filler gas container to make room for the CNG filling nipple, which sits at the same make fuel door. The two-tank setup, located in the bed holds around 18 (gas equivalent) gallon. Go to the gasoline in the eight gallon tank of stale prevent stored, there is software that enables the trucks consume a full tank of gas over a period of time.


2012 Regular Cab Ram 1500 Tradesman
Although designed to be a no-nonsense WORK Truck be, the Tradesman Regular Cab was in high demand on the short-track drive loop. This setup was the low-buck hot rod of the event.


2012 Ram 3500 HD Laramie Longhorn
The last time we took something so big and brawny, he was as Laramie Long Hauler. No word on the event, the Long Hauler, but if consumers and the general public interest are signs, it should be a breeze. We love the Longhorn interior and have a Super Duty Platinum Shootout really do soon.


2012 Ram 1500 Laramie Longhorn
The western theme will likely continue Ram go-to option package, especially with the recent sales figures as well be in Texas. This is the model 2012, but we have no doubt that the year 2013 will show off the saddle leather and elaborate stitching accents.


2010 Dodge Ram 1500 Laramie Truck support

This was perhaps our favorite truck in the event. As a tool to clear the test site used, this Dodge Ram (complete with the Dodge Ram name on the head on the tailgate) installed to push concept prototypes and tore stuck trucks or jeeps from the deep forest.