New Nissans Need to Solve Three Issues

Posted on 20. Aug, 2012 by in Auto News

There is no question that Nissan truck designers and engineers a big challenge in front of them: Both the Fontier and titanium urgently need an update and a great leap forward in technology.

The Frontier recently seen some solid progress in sales of mid-size segment, such as the Ford Ranger and Dodge Dakota have exited the market. The Frontier was also a strong player in our recent Midsize Shootout, finishing in second place behind the Toyota Tacoma. But if Nissan wants to increase market share in this segment stagnant, it will need to. Their game with the next-gen trucks Likewise, the Titan is not aging and in need of significant competitive advantage assets.

We sat recently with Rich Miller, the Nissan Truck and SUV product planning, to talk about how the auto manufacturer, theoretically going to upgrade to map out a strategy and to enhance each product, car or truck lineup in the company's history .

"Each new design is a big deal, but here's how to stay focused," Miller began. "We first break the project into three key areas, we ask three questions. First, how we can our current buyers satisfied with their choice and what features they are looking for that they like or do not recognize that they want? "Naturally able to get in touch with the owners, who have lived with their products each day can be a lot of good input to maintain supply, he said. (At this point of the conversation suggested that we could get a lot of information by reading our comments from and avid reader as well).

"Secondly, we have to ask ourselves what is the regulatory environment and it could possibly move in the next three, five, 10 years," Miller continued. "This is probably the fuzziest of our strategies, but Nissan has seen a pretty good track record, which is on the road and is ready for it." Miller added that issues of safety and fuel economy is always significant predictors on how consumer preferences could change, but other governmental and economic changes must also be considered.

"Finally, we have, as we appeal of a vehicle and any other segment could (related or unrelated) to be ready to look for conquesting expand," he said. A lot of this issue, he told us, turns to see where buyers have been gravitating and where they are likely to move in the future. "We saw an entire segment to make radical changes, because consumer demand changed, and that the door has been striving all of us an important step (away from SUVs and toward crossover)," Miller said, so new, the most obvious example of Nissan – for-2013 Pathfinder, which used a traditional SUV, but now fall more in line with other cross-over requirements.

What does all this mean for an upgrade Titan and Frontier? Unfortunately, our guess is that there going to the latest figures and trends for the Frontier just in the right direction, the next frontier is. Not many significant changes or segment-first technologies With that said, we can only hope that the seats and interior decisions get a huge redesign, improved connectivity along with some drivers. And we would not mind a better, more aggressive PRO-4X package.

For titanium, we hope to lose nothing attitude gives the designers and engineers more freedom to experiment and take a few interior and exterior upgrades to new heights. Also overhaul the engine choices would be. Adding a small turbo-diesel in the mix, a huge USP (unique selling point) in a tight half-ton market All of these ideas would certainly address each of the three questions that are keeping Nissan product planners with their focus.

We can only hope that their focus is to achieve some interesting and segment-leading results.