Retro Ram Art to Highlight Texas Parks

Posted on 09. Sep, 2012 by in Auto News

Richard Truesdell

Chrysler's Ram brand on America's national parks heritage drawing to 3 million outdoorsmen in the biggest, most important target market for new pickups – presented with a retro-themed campaign, the 2013 Ram – Texas.

The four ads that resemble fine-art posters will be displayed in a hunting / fishing guide for outdoor enthusiasts in Texas, a huge leisure market, home buyers prime pickup. In the guide, takes Ram Truck other national advertisers, including Nikon, Bass Pro Shops, Geico, Dick Sporting Goods, Whataburger, and Wal-Mart. Ram is the exclusive automotive sponsor of the tour. Two of the ads are full page ads, the other two are double rooms with full-page ads.

The ads were developed by Anderson Design Group in Nashville, and they follow, in spirit, the color scheme and style of illustration of posters from the Works Project Administration. The New Deal agency was created after the Great Depression, and its Federal Art Project promoted the natural beauty of the American parks. This program made starving artists to work and produced some of the most iconic posters ever created in the United States.

"This was the perfect opportunity to get a different creative approach," said Olivier Francois, Chrysler's chief marketing officer. "The use of vintage styles, hand-made illustrations and muted color palette creates a nostalgic approach to advertising graphics, we hope that response from consumers helped as well as the original posters romanticize any national park destination."

It's almost ironic that the Americans need to be reminded of our rich national parks legacy of a man who once said this: "I am a Frenchman working for an Italian company, Fiat, the administration of an iconic American brand Chrysler. " Francois is also credited with green-lighting of the famous "Imported from Detroit" Super Bowl commercial featuring Eminem, a TV spot that many credit with one of the major turning points in the remarkable turnaround of Chrysler's 2009 bankruptcy.

These new ads have renderings of the Rio Grande Valley, Balanced Rock, Enchanted Rock and Lighthouse Rock, they. Backdrop for the Ram 1500 Mossy Oak Edition Outdoorsman, Ram 2500 Power Wagon, Ram 1500 Lone Star and Ram 1500 Laramie Longhorn Like any good marketing program, check the posters Ram attributes that distinguish the truck from the competition.

"Ram Trucks are an essential tool of the trade for the avid outdoorsman," said Fred Diaz, Ram President and CEO. "The ads are a powerful statement about the beauty of Texas, my home state, while presenting features hunters and fishermen have in their trucks, including a powerful Hemi V-8 engine, towing capacity, all-terrain tires and versatility, with indoor combining style and luxury. "

Chrysler spokeswoman Kimberly Shults more light on the history of Ram pickup with respect to the Texas market. "In calendar year 2011, presented Texas 16 percent of all U.S. large pickup registrations Texas were pickup registrations almost three times larger than the next largest state, California, three of the 10 largest metro market areas for large pickup registrations are in Texas:.. Dallas, Houston and San Antonio, "she said.

"It is also important to note that Ram is celebrating its 10th anniversary of the sale of Lone Star model in Texas, a truck designed specifically to appeal to Texans," Shults continues. "And Ram has continued to draw inspiration from the Texas Collection customers, seen as published in the Laramie Longhorn model in 2011."

The prints and postcard sets from the ads for sale on the Anderson Design Group website. Desktop Wallpapers available for download on AutomotiveTraveler.com.