Tag Archives: audi-
Argentinean Duo Wins 2012 Mille Miglia
Posted on 21. May, 2012 by admin.
Anyone who thinks vintage rallying isn’t serious competition should try explaining that to Claudio Scalise and Daniel Claramunt, the driver and navigator of the 2012 Mille Miglia-winning 1933 Alfa Romeo 6C 1500 GS. As Italian site 0-100 explains, the Argentinean team fought off a serious challenge from a 1939 BMW 328 Mille Miglia Roadster…
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Daily News Briefs: May 21, 2012
Posted on 21. May, 2012 by admin.
After saying it would cease buying ads on Facebook, GM dropped a bigger advertising bombshell Friday when it announced it will not participate in next year’s Super Bowl advertising, according to Bloomberg. Joel Ewanick (pictured), GM’s chief marketing officer, said the company couldn’t justify the expense despite the reach that the Super Bowl provides. The move is a part of a marketing reorganization led by Ewanick to save the carmaker $2 billion over the next five years, Bloomberg said. GM spent about $1.8 billion on advertising in the U.S. last year, making it the third-largest advertiser behind AT&T and Procter & Gamble. The carmaker still plans to advertise in the London 2012 Summer Olympics, GM told Bloomberg.
In other news:
- Consumers spent $300 more on the financing and purchasing of new cars in the first quarter of 2012 compared with the fourth quarter of 2011, according to Comerica Bank. That means the average-priced new vehicle took 23.2 weeks of median family income to purchase, which is about equal to the time and money it took to buy a new car in and around 1980, according to the bank.
- The National Highway Traffic Safety Administration has sent investigators to help in the probe of the Fisker Karma garage fire that happened last week, according to Automotive News. The cause of the garage fire remains unknown.
- Buyers of 2013 Audis equipped with the carmaker’s MMI multimedia and navigation system will get a complimentary four-year subscription to SiriusXM satellite radio, the carmaker said today.
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Rare Aston Martin DB4 GT Zagato Sells For $1.9 Million
Posted on 21. May, 2012 by admin.
With only four examples in existence, bidding on a 1991 Aston Martin DB4 GT Zagato Sanction II Coupe that recently went to auction was always going to be furious. However, few would have guessed that bidding on the car would reach levels approaching the $2 million mark–but it did. At a Bonhams auction in the UK this past weekend, the fourth and…
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No Chevy/GMC Ads For 2013 Super Bowl
Posted on 19. May, 2012 by admin.
Don't expect any amazing Super Bowl promoting the new Chevy Silverado or GMC Sierra during the next Super Bowl on February 3, 2013 like we saw in the last big game. In fact, don't expect to see any commercials from General Motors, reports the Detroit Free Press.
GM has been making some serious marketing decisions lately about how they can more effectively use resources they have for advertising and promotion of their new vehicles, which includes the highly important 2014 1500 Silverado and Sierra replacements. Recently, they decided to stop paying for ads on Facebook and have reconsidered their long and checkered history of promoting new cars and trucks with dramatic and clever 30- and 60-second spots in front of the biggest television audience of the year–the Super Bowl.
This year, the cost for a 30-second spot during the 2013 game is reported to be as much as $3.8 million for a single run, and that doesn't include the cost of creating and producing the commercials themselves, which can also involve pricey special effects. Of course, this could also just be a clever strategy to get attention with their absence anytime a news program or media outlet wants to discuss who will buying ads for the game. No doubt, GM's name will be brought up in many media-buy conversations and news programs for being conspicuously absent from the game.
Chrysler made a big splash at the last Super Bowl with the “It's Half-time in America” two-minute commercial, as well as its “Imported From Detroit” mini-movie. Ford has not advertised during the Super Bowl for a few years, choosing instead to invested heavily in pre- and post-game programs, as well as social media.
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Stoner Tops Dry Le Mans MotoGP Practice
Posted on 18. May, 2012 by admin.
Repsol Honda’s Casey Stoner has work to do before the end of the season when he takes his leave of MotoGP. Before he retires, the Aussie needs to beat Jorge Lorenzo and the balance of the field in the top motorcycle racing arena in the world to earn his third championship and second straight. He started by earning top time in Friday practice for…
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2013 Shelby GT500, Next-Gen WRX, Lexus HS 250h Dead: Today’s Car News
Posted on 18. May, 2012 by admin.
Subaru unveiled the Advanced Tourer Concept at the 2011 Tokyo Motor Show last December, and we all thought it was previewing the next-generation Legacy and Outback. Motor Trend now reports that the concept actually hints at the next-generation WRX. The front-end design of the new WRX will reportedly take styling cues from the Advanced Tourer…
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Dixon Fastest In Thursday Indy Practice
Posted on 18. May, 2012 by admin.
Through Thursday, the emphasis at Indianapolis Motor Speedway has been on preparing 33 IZOD IndyCar Series race cars, teams and drivers for the 96th Indianapolis 500, scheduled for May 27. On Friday, May 18 the emphasis switches to that other race – to take the Peak Pole position for the race. There was a good deal of drafting practice Thursday…
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2013 Ford Mustang Tuned By Roush Raises $100,000 For Charity
Posted on 18. May, 2012 by admin.
A custom 2013 Ford Mustang built by Roush and Ford Racing crossed the auction block during Wednesday night’s SAE Foundation event at Ford Field in Detroit, managing to raise $100,000 in the process. The modified Mustang was part of a lineup of items being auctioned at the SAE Foundation’s 25th Anniversary Celebration, which raised more…
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2013 BMW M5 Configurator Site Now Live
Posted on 17. May, 2012 by admin.
Just a few weeks back we brought you a link to the 2013 BMW M5 order guide, which gave you the ability to spec out and price a new M5 sedan built to your own standards. Now we’ve got even better news: you can put down your notepads and number two pencils, and build your own M5 online, using BMW’s M5 configurator. The U.S. base price of the…
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Ford Goes In-Depth On 2013 Ford Taurus SHO Performance Package Track Ability: Video
Posted on 16. May, 2012 by admin.
A car that does it all: hauls the family, gets you to work, and happily handles, even excels at, a weekend track day. That’s kind of the holy grail for many car enthusiasts. Ford thinks the 2013 Taurus SHO Performance Package is that car. While the back seat in the new Taurus is a bit tight, and it’s a heavy car in performance terms, but the…
