Tag Archives: chevrolet-
This Is The Alpine Renault A110-50 Concept: Report
Posted on 21. May, 2012 by admin.
If you’re in Monaco this Friday, expect to see the unveiling of a very special automobile. Meant as a tribute to the 50th anniversary of the legendary Alpine Renault A110 Berlinetta, the car pictured here in a rendering that leaked online today is said to mark the return of the Alpine brand. French website Motor Sport reports that the Alpine…
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2013 Hennessey Venom Spyder Gets Dyno Tested: Video
Posted on 21. May, 2012 by admin.
Last month we told you that Aerosmith front man and American Idol judge Steven Tyler had ordered himself a Hennessey Venom GT Spyder, the roofless version of Hennessey’s Venom GT supercar. Said to come with variable output of 800, 1,000 or 1,200 horsepower, Tyler’s car should be fast enough to quickly convert those meaty rear tires…
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Rare 1972 Porsche 917/10 Hits The Block At Mecum’s Monterey Sale
Posted on 21. May, 2012 by admin.
Porsche’s 917 series cars were among the fastest and most successful racers ever built, racking up numerous endurance series wins and recording a speed of some 246 miles per hour on Le Mans’ Mulsanne Straight. With changes in competition classes about to make the enclosed 917 uncompetitive, in 1972 Porsche turned its attention to the…
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Briscoe Earns Indy 500 Pole For Penske And Chevrolet
Posted on 19. May, 2012 by admin.
When the new engines and chassis came in for the 2012 IZOD IndyCar Series season, the series decided, after an oval test at Indianapolis Motor Speedway that they wanted to aim for qualifying in the 225-mph range. The Fast Nine shootout at the end of the day managed to supersede that, as Ryan Briscoe earned the 17th Indianapolis 500 pole position…
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No Chevy/GMC Ads For 2013 Super Bowl
Posted on 19. May, 2012 by admin.
Don't expect any amazing Super Bowl promoting the new Chevy Silverado or GMC Sierra during the next Super Bowl on February 3, 2013 like we saw in the last big game. In fact, don't expect to see any commercials from General Motors, reports the Detroit Free Press.
GM has been making some serious marketing decisions lately about how they can more effectively use resources they have for advertising and promotion of their new vehicles, which includes the highly important 2014 1500 Silverado and Sierra replacements. Recently, they decided to stop paying for ads on Facebook and have reconsidered their long and checkered history of promoting new cars and trucks with dramatic and clever 30- and 60-second spots in front of the biggest television audience of the year–the Super Bowl.
This year, the cost for a 30-second spot during the 2013 game is reported to be as much as $3.8 million for a single run, and that doesn't include the cost of creating and producing the commercials themselves, which can also involve pricey special effects. Of course, this could also just be a clever strategy to get attention with their absence anytime a news program or media outlet wants to discuss who will buying ads for the game. No doubt, GM's name will be brought up in many media-buy conversations and news programs for being conspicuously absent from the game.
Chrysler made a big splash at the last Super Bowl with the “It's Half-time in America” two-minute commercial, as well as its “Imported From Detroit” mini-movie. Ford has not advertised during the Super Bowl for a few years, choosing instead to invested heavily in pre- and post-game programs, as well as social media.
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Big Muscle Shows Off Modern Family Haulers: Video
Posted on 18. May, 2012 by admin.
The family hauler has come a long way since the days of the Oldsmobile Vista Cruiser and the Ford Country Squire. In fact, big station wagons are all but relics of the past, replaced in popularity by SUVs and crossovers. That’s not to say the wagon is dead, and those with the need to get their family from coast to coast in a hurry have a…
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Boris Said Driving Electric BMW M3 In Pikes Peak Hill Climb: Video
Posted on 18. May, 2012 by admin.
Soon, you’ll be able to add one more thing to Boris Said’s extensive racing resume: Pikes Peak Hill Climb veteran. Said will compete behind the wheel of a BMW M3 in this year’s event, but it isn’t just another race-prepped BMW that the NASCAR driver will be piloting. The M3 that Said will drive on his race to the clouds is…
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2013 Shelby GT500, Next-Gen WRX, Lexus HS 250h Dead: Today’s Car News
Posted on 18. May, 2012 by admin.
Subaru unveiled the Advanced Tourer Concept at the 2011 Tokyo Motor Show last December, and we all thought it was previewing the next-generation Legacy and Outback. Motor Trend now reports that the concept actually hints at the next-generation WRX. The front-end design of the new WRX will reportedly take styling cues from the Advanced Tourer…
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NHRA Forms Nitro Technical Advisory Committee
Posted on 18. May, 2012 by admin.
The National Hot Rod Association (NHRA) is moving toward inclusion and transparency in its Full Throttle Drag Racing Series, with the formation of its Nitro Technical Advisory Council, chaired by Glen Gray, vice president of technical operations. The group will provide input on current and future rules, together with tackling other technical…
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Audi’s Latest Model Is Chock Full Of Carbon Fiber
Posted on 18. May, 2012 by admin.
The W
